— About
Experienced Senior Graphic Designer with a robust educational background and a proven track record in the consumer electronics industry, specializing in eCommerce design. Holding a Master's Degree in Graphic Design & Editorial Projects and a Bachelor's in Graphic Design, my expertise spans editorial design, typography, and illustration, complemented by strong art direction skills. I excel in leading creative projects from inception through to delivery, ensuring brand consistency, and crafting compelling design solutions such as packaging, photorealistic illustrations, and lifestyle imagery. Fluent in English, Portuguese, and Spanish, I am proficient in Adobe Creative Suite and thrive in collaborative environments.
My professional journey has evolved through roles such as Multidisciplinary Designer, where I honed a contemporary style and expanded into social media, web design, and UI/UX solutions. Most recently, as an E-Commerce Designer for The Fesco Group, I specialized in creating impactful digital content across diverse brands. My responsibilities included managing teams, directing photo shoots, and producing motion graphics, all while maintaining rigorous quality standards and meeting project objectives within budget and timeline constraints.
Currently, as Art Director at Conquest Sport Group, I drive creative vision for prominent brands like Hurley and Scotch & Soda, translating project goals into visually compelling concepts. Leading a talented team, I oversee tasks, ensure cohesive collaboration, and uphold meticulous quality control from design inception to final execution. With a deep understanding of printing processes and digital media, I navigate complex challenges with innovative solutions, consistently delivering high-caliber creative outcomes.
Throughout my career, I have demonstrated a talent for developing innovative packaging designs, enhancing digital and social media assets, and optimizing user experiences through intuitive design solutions. My ability to multitask effectively and my dedication to maintaining brand integrity make me a valuable asset in dynamic, creative environments.
DESIGN*
EDUCATIONAL BACKGROUND
Masters Degree in Graphic Design & Editorial Projects • Oporto, Portugal
School of Fine Arts at the University of Oporto (Universidade do Porto)
Sept. 2012 – July 2014
• Completed coursework in the Master's Program. Specialized in editorial design, typography, and illustration
Bachelors Degree in Graphic Design • Barcelos, Portugal
Polytechnic Institute of Cavado and Ave (Instituto Politécnico do Cávado e do Ave)
Sept. 2009 – June 2012
• Completed theoretical and hands-on training in diverse elements of graphic design
High School Degree in Visual Arts • Chaves, Portugal
Dr. Antonio Granjo High School (Escola Secundária Dr. António Granjo)
Sept. 2006 – June 2009
• Completed coursework in cultural history and the arts
PROFESSIONAL EXPERIENCE
Conquest Sport Group • Brooklyn, NY, USA
Art Director
Mar 2024 - Present
• Creative Vision: Develop and execute the visual style and artistic direction for diverse brands including Hurley, Scotch & Soda, Tahari, Justice, and others. Collaborate closely with clients and creative teams to translate project goals into compelling visual concepts.
• Team Leadership: Lead a team of artists, designers, and creative professionals. Assign tasks, provide clear direction, and ensure cohesive teamwork toward project objectives.
• Quality Control: Maintain high standards of quality and attention to detail throughout projects. Review and approve final designs, layouts, and artwork to meet creative and technical requirements.
• Problem-solving: Address creative challenges and adapt to project obstacles with innovative solutions. Make informed decisions under pressure to achieve project goals.
• Technical Expertise: Possess a strong understanding of printing processes, digital media, and production techniques, ensuring effective implementation of creative concepts.
The Fesco Group • Brooklyn, NY, USA
Sr. E-Commerce Designer
Mar 2022 - Feb.2024
• Digital Graphic Content: Executed top-tier digital graphic content for various brands across multiple eCommerce channels.
• Team Management: Managed third-party designers and production artists to deliver exceptional digital assets.
• Brand and Product Shoots: Directed brand and product shoots, including storyboards, ensuring cohesive visual narratives.
• Content Generation: Generated assets and content for eCommerce, digital marketing, and social media platforms.
• Image Manipulation: Expertly retouched and manipulated images to enhance visual appeal and quality.
• Motion Graphics Production: Produced motion graphics for engaging digital media content.
• Project Management: Successfully managed multiple projects within established guidelines and budget constraints.
• Technical Proficiency: Exported high-resolution images and videos on time, adhering to specific technical requirements such as dpi, frame rate, and codec.
• Additional Responsibilities: Assumed additional responsibilities as needed, including developing creative branding concepts and multitasking effectively across multiple brands daily.
• Collaboration: Collaborated closely with copywriters, UX designers, and brand leaders to create supporting graphics that align with brand strategies.
Quest Basics Corp. • Brooklyn, NY, USA
Senior Designer
Aug.2021 - Mar 2022
• Packaging Design: Developed production-ready packaging designs, ensuring accuracy and compliance with R&D, Legal, and QA standards.
• Brand Consistency: Maintained brand consistency across various marketing initiatives and collateral materials.
• Product Innovation: Conceptualized innovative products to meet market demands and enhance brand offerings.
• Graphic Design: Enhanced images, fonts, and layouts using graphic design software and typography techniques.
• Workflow Optimization: Streamlined workflow through effective internal communication systems, improving efficiency and project delivery.
• Project Management: Successfully managed multiple projects with strict timelines, coordinating artwork production with external factories.
• Data Management: Updated and maintained databases regularly to support project and organizational needs.
• Digital Products: Created user-friendly digital products such as QR codes and websites, contributing to enhanced user experiences.
• Team Collaboration: Demonstrated dependability as a team member while also excelling in independent work environments.
The Fesco Group • Brooklyn, NY, USA
Senior Graphic Designer
Jun. 2018 - Dec. 2020 - Aug.2021
• Developed and completed packaging design from inception to production-ready, ensuring consistency with brand identity.
• Conceptualized innovative designs for collateral materials and other creative projects.
• Managed artwork and production timelines for each product to ensure timely completion.
• Maintained the packaging database and ensured all graphics were up to date.
• Represented the company at trade shows and events.
• Worked with Marketing Managers to update the company website.
• Ensured packaging graphics were compliant with R&D, Legal, and QA teams.
• Reviewed junior designers' work to ensure high quality.
• Refined images, fonts, and layouts using graphic design software.
• Generated creative ideas to portray concepts and products.
• Increased user-friendliness in digital products.
• Maintained brand consistency throughout all marketing projects.
• Worked independently and as a dependable member of the team to achieve optimal results.
Graphic Designer
Jun. 2018 - Dec. 2020
• Managed the visual image of Coby, ChargeWorx, and CAR AND DRIVER in partnership with the art department.
• Created packaging for new products, including concept, die-lines, artwork, and production.
• Created conceptual designs for collateral materials and other projects such as catalogs and brochures.
• Managed artwork and production timelines for each product in development.
• Maintained an updated database.
• Multitasked in a fast-paced environment.
• Communicated directly with final production.
Innovative Concepts and Design • Elizabeth, NJ, USA
Graphic Designer
Jun. 2017 – Jun. 2018
• Partnership Marketing – Designing for Gemini Sound and Altec Lansing.
• Created packaging and user manuals for new products with original infographics.
• Led photo composition for packaging, advertising, and social media.
• Developed UI and UX design for website and product interfaces.
• Led art direction for product photo shoots.
• Participated in the creative and editorial design of marketing materials.
FBA Stores • Hicksville, NY, USA
Freelance Graphic Designer
May 2017 – Jun. 2017
• Created infographics for marketing materials.
• UI and UX design development for websites.
CYBERTELA • Hicksville, NY, USA
Graphic Designer
Feb. 2016 – April 2017
• Designed trendy illustrations that were used on t-shirts and sweaters.
• Maintained social media accounts and websites.
• Managed returned orders.
Pura Alternativa • Barcelos, Portugal
Graphic Designer
June 2014 – June 2015
• Developed brand management strategies.
• Participated in all stages of product development.
• Identified new target audiences and developed multimedia marketing strategies.
• Revamped internal communication among team members.
• Managed web content and maintained website.
Portuguese Cardiology Foundation • Oporto, Portugal
Volunteer Graphic Designer
Jan. 2015 – March 2015 / Present
• Developed graphic design and related communication media for a public health campaign.
• Direction and development of the visual communication of the yearly meeting Heart and Family (Coração e famÃlia).
• Management of Social Media.
Skulk Clothing Line • Barcelos, Portugal
Graphic Design Intern
Sept. 2013 – April 2014
• Designed trendy illustrations that were used on various clothing items.
• Designed, organized, and managed electronic catalogs for marketing and technical instruction for the production line.
• Managed internal communication.
• • •
SKILLS
Design
• Marketing Strategies and Execution, Geometry, Illustration, Typography, Technical Drawing, Editorial Design, Print Design, Pattern Creation, Iconography, Infographics, Computer Graphics, Photography, Packaging, Visual Identity, Branding, Production Design, Social Media, Web Design, UI & UX, eCommerce Design (Amazon, Shopify, Squarespace), Multimedia and Art Direction
Computer
• Windows and OS X
• Microsoft Office Suite (Word, Excel, and Powerpoint)
• Adobe Software (Photoshop, Premiere Pro, InDesign, Illustrator, Flash, Soundbooth, and After Effects)
• Basic Programming (HTML and CSS)
• 3D Modeling (including Blender)
• Video Editing, and Motion Graphics
• Google Software (Drive, SketchUp and Google Earth)
• Capable of Learning New Softwares
Personal
• Flexibility and Adaptability
• Creative and Critical Thinking
• Detail Oriented and Organized
• Versatile and Dedicated in an Environment of Team Work
Languages
• Fluent in English and Portuguese
• Advanced written and oral Spanish
• Beginner written and oral French